Led by Amanotes and Butterfly Ventures, with participation from angel investors including Kelly Sumner (formerly Mediatonic, Red Octane, Take 2 Interactive).

We are overjoyed to announce our prominent role alongside Butterfly Ventures, one of the leading deep-tech, impact-focused, early-stage VCs in the Nordics, in a new funding round for Reactional Music, the innovator behind music delivery and personalization engine for games.

The Pre-Series A Round is also supported by a number of angel investors including Kelly Sumner, a former chairman of Mediatonic (Fall Guys, recently acquired by Epic), CEO of Red Octane (Guitar Hero, acquired by Activision), and CEO of Take 2 Interactive (NASDAQ: TTWO) (Grand Theft Auto, Red Dead Redemption).

Reactional Music is pioneering the convergence of games and music, enabling gamers to personalize their personas and gameplay with their favorite music – in the same way they do with ‘skins’ and other in-game purchases.

This deal will foster further development of music personalization in Amanotes’ top charting mobile music games. Bringing forth the musicalization expertise in developing beloved pocket-size hits like Magic Tiles 3 and Tiles Hop, we hope to generate more immersive gaming experiences through our strategic partner Reactional Music.

Bill Vo, our CEO and Co-founder, shared: "We are thrilled to partner with Reactional Music. This strategic investment allows us to take our music gaming applications to the next level. We are excited to see the impact it will have on our fans worldwide.”

With this strategic investment, we seek out many more innovative partners to contribute to our interactive music ecosystem. As the number one game publisher, we take pride in our 100+ million monthly active users and the ability to connect such a huge user base through interactive music experiences with our network of app developers and music owners worldwide.

Tanya Horowitz, Partner at Butterfly, said: “We are thoroughly excited to announce this investment in Reactional Music. The company and its technology, the Reactional Music Engine has the ability to change the world of music and gaming in a way these industries have never before seen. Additionally, I am also super excited to flex my prior knowledge of the music industry and video game business and help the company in their thrilling up and coming journey.”

The games market is expected to pass $200 billion* in revenue in 2023. In-game purchases accounted for 74 percent of all games revenue in 2021, around $129 billion*. Currently, in-game music revenues account for less than 0.001 percent** of the total market.
In 2023 and the total number of global gamers is expected to pass three billion*.

Par Gunnars Risberg, Managing Director of Reactional Music Group AB, said: “This is a key moment in the development of our business. We are fortunate to have both Butterfly and Amanotes leading the round. Each of these organisations brings incredible value to Reactional as we drive the commercial and creative partnership between games, music and creators.”

The Pre-Series A Round follows a number of seed rounds at the Stockholm headquartered business. Funds will be used to deliver the Reactional beta platform and SDK for developers, continue its music licensing operations, and scaling of the Reactional team across development, technical support, and music supervision.
*NewZoo **Industry estimates
If you want to be a part of our promising Interactive Music Ecosystem, join us